Now is the time when a Google Business Profile is not just beneficial for businesses, it has become a necessity. This is especially true for senior centered businesses as a properly optimized profile can help increase your local search engine rankings, get more customers and best of all, display how you can help seniors and their families.
This guide will show you how to set up and manage a high-quality Google Business Profile. Here are some tips that will help you improve your online presence and increase engagement for your business:
1. Claim and Verify Your Google Business Profile
The first thing that needs to be done in order to utilize this is to claim and verify your Google Business Profile. This is useful in ensuring that you are the owner of the business and thus able to control the information that is displayed on Google search engine and Google maps.
How to Claim Your Profile:
- Navigate to [Google Business Profile Manager] (https://www.google. com/business/), and then log in using your Google account.
- Type in your business name and then proceed to manage it by claiming it.
- Verify your business by using the postcard, phone or email methods.
Pro Tip: It is advisable that the business name, business address and business phone number (NAP) that you provide are the same as those that are on your website and other directories.
2. Put in All the Necessary Information About the Business
Your profile should be a complete information source for the visitors as to what they need to know about your business. Ensure the information you provide is extensive enough to enable the people to gain adequate knowledge about your business.
Key Information to Include:
- Business Hours: If your business has specific hours of operation, list them. If your business is open on holidays, list your holiday hours.
- Services Offered: List down all the services that you offer and explain why they are better than others.
- Photos: To help establish trust and capture the attention of the viewers, include high-quality photos of the facility, the team and the services offered.
- Attributes: This means identifying aspects such as whether the business is “Wheelchair Accessible” or “Family Friendly”.
The following is a common mistake that one can make: The second is that you should not neglect your profile and let it become outdated. A weak profile can leave potential clients with many questions and can therefore be detrimental to your business.
3. Optimization of Local SEO with Keywords and Categories
Your Google Business Profile should be in consonance with the overall strategy that you have with regard to search engine optimization. Thus, choosing the right keywords and business categories, you will be able to enhance your positioning in the local SERP.
Tips for Local SEO Optimization:
- Include keywords such as “senior care near me” or “assisted living services” in the description of your profile.
- First choose the main category, for example “Senior Care,” and if necessary, specify other categories.
- Include place-specific terms for better localization of the profile.
4. Encourage and Respond to Reviews
Reviews are considered as one of the most effective methods of creating credibility and luring more clients. They also have a direct impact on enhancing your local search ranking.
How to Generate More Reviews:
Mention to the clients and their families that it will be helpful if they can write a review for the business.
- Provide a direct link to your review page for convenience.
- Deliver excellent service that will make clients to yield positive results and recommend the company.
How to Respond to Reviews:
- It is important to reply to the reviewers whether they left a positive or negative review.
- Respond to complaints professionally and as soon as possible showing how much you care about the quality of service.
Pro Tip: Do not offer incentives for the reviews since this is considered as wrong according to Google’s policy.
5. Posts and Updates: Maintaining Relevancy
Google Business Posts help you post information about your company’s events, deals, and news on your Google+ page. This will assist in keeping your audience engaged and up to date.
Best Practices for Posting:
- Update your followers about your services from time to time such as new products or services.
- Every post should contain a strong call to action (CTA).
- Ensure that you post images that are appealing to the eye so that they can draw the attention of the viewer.
Example Post: “Searching for top notch senior care? We are now having special sessions for the families to get the right advice. Contact us!”
6. Check Your Profile’s Performance
Google offers information as to how people engage with your profile and the insights can be used to improve your strategy.
What to Track:
- Search Queries: It will help you know which search terms are used to find your profile.
- Profile Views: This is because you want to know the frequency at which your profile appears in the search engine results page.
- Actions Taken: Track clicks to your website, calls and direction requests as the basic metrics.
Pro Tip: To optimize your keywords, categories and posts, ensure you monitor this data and make changes where necessary.
Additional Tips for Success
It is recommended that; One should ensure that their NAP details are the same throughout all the online platforms. This is because, profiles with high quality photos attract 42% more requests for directions when compared to those with low quality photos according to Google. This is because social media should not be viewed as a tool that after posting, one can abandon it.
Grow Your Business with Super Optimum Google Business Profile
Having a Google Business Profile is one of the most powerful ways to improve your local search positioning, gain the trust of your clients and get real results. Implement the above-mentioned tips and you will be able to develop a Google Business Profile that will help promote your business that is focused on seniors.
Are you interested in taking your profile to the next level? Engaging Media Group is a full-service social media management company that can help with Google Business Profile management at a very affordable price of $125 per month. Let us do the work for you so that you can focus on running your business. We are open to appointments, please come to our office to meet with us.
This blog post contains useful information targeted at the senior-centered companies and cleverly converts the link to EMG’s services.