Marketing Assessment

Know Where Your Business Stands

Do you know how your business is performing online?
How Google and other search engines are rating it?
Exact details on how improve? And what to prioritize?

Why You Need A
Marketing Assessment

What if we could tell you EXACTLY how your business performs in the eyes of Google? At EngAging Media Group, we consult with businesses looking to improve their online presence.

Give us one hour of your time and a little bit of business information, and our team will deliver a comprehensive analysis of your online presence. From examining your digital footprint to assessing your reputation, visibility, and performance, we leave no stone unturned.

Our assessment rates your business’s performance in seven key areas that matter most to search engines. Get ready to unlock your online potential!

Here Are 4 Key Takeaways
From Our Assessment

Comprehensive Analysis

By analyzing our assessments data, the report can identify areas where your business is performing well and areas where there is room for improvement. We evaluate a business’s current digital marketing strategies and performance. During the assessment process, we meticulously examine various aspects of the business’s online presence and marketing efforts to gain valuable insights and identify areas for improvement.

Our assessment reviews the top 7 KPIs important to Google:
Listings, Reviews, Social, Website, Advertising, SEO, Ecommerce

Our comprehensive analysis reviews:

Website Audit: We conduct a detailed review of the business’s website, assessing its design, functionality, user experience, and SEO performance. This helps us identify any issues or opportunities to optimize the website for better results.

Social Media Performance: We analyze the business’s social media presence, content strategy, audience engagement, and follower growth. This evaluation provides us with a clear understanding of the effectiveness of their social media efforts and how to enhance their social media presence.

Content Strategy Review: We assess the quality, relevance, and consistency of the business’s content across various platforms. This analysis helps us determine the effectiveness of their content marketing efforts and how to align the content strategy with their goals.

SEO Evaluation: We review the business’s search engine optimization (SEO) practices, keyword rankings, and organic traffic. This evaluation allows us to identify opportunities for improving their search engine visibility and attracting more targeted traffic.

Advertising Performance: We analyze the business’s digital advertising campaigns, including pay-per-click (PPC) ads and social media ads, to determine their effectiveness and return on investment.

Competitive Landscape: We examine the business’s industry competitors and their digital marketing strategies to understand the competitive landscape and identify areas where the business can gain a competitive edge.

Performance Metrics: We track and analyze key performance metrics, such as website traffic, conversion rates, engagement metrics, and customer behavior. This data-driven approach helps us make informed decisions to optimize marketing efforts.

By conducting a comprehensive analysis, EngAging Media Group provides businesses with actionable insights and data-driven recommendations to improve their digital marketing strategies. The assessment is a crucial starting point for our collaboration, as it enables us to tailor effective solutions that address the unique needs and goals of each business, driving meaningful results and achieving digital marketing success.

Identify Gaps

Knowing where your current strategy falls short is the best way to improve. One of the key benefits of our marketing assessment is that it identifies areas for improvement in your online presence. This could include optimizing your website for search engines, improving your social media engagement, or addressing negative reviews.

By identifying these areas for improvement, you can take action to improve your online presence and attract more customers. 

Here’s how we achieve this:

Thorough Evaluation: EngAging Media Group conducts a thorough evaluation of the business’s website, social media channels, content strategy, SEO practices, and digital advertising campaigns. This in-depth analysis allows us to identify any shortcomings or gaps in the business’s current digital marketing approach.

Benchmarking Against Best Practices: We benchmark the business’s performance against industry best practices and standards. This helps us identify where the business may be falling short compared to its competitors or other successful players in the industry.

Performance Metrics Analysis: Our team tracks and analyzes key performance metrics to gauge the effectiveness of the business’s digital marketing efforts. By evaluating metrics such as website traffic, conversion rates, engagement, and ROI, we identify areas that require improvement.

User Experience Evaluation: EngAging Media Group assesses the user experience on the business’s website and social media platforms. Any user experience gaps or friction points are identified, allowing us to optimize the digital channels for enhanced user engagement.

Competitor Comparison: We compare the business’s digital presence with that of its competitors. This competitive analysis reveals areas where the business may be lagging behind or missing opportunities to stand out in the market.

Content Relevance: We evaluate the relevancy and effectiveness of the business’s content strategy. Identifying gaps in content can help us recommend content improvements to better engage the target audience.

Opportunities for Growth: By identifying gaps, we can uncover untapped opportunities for growth. This may include exploring new digital marketing channels, refining target audience segments, or enhancing the use of emerging technologies.

Actionable Recommendations: EngAging Media Group provides actionable recommendations based on our gap analysis. Our insights and data-driven suggestions empower the business to make informed decisions and implement strategic changes to optimize its digital marketing efforts.

Our team ensures that the business gains a clear understanding of their current digital marketing performance and receives strategic guidance to bridge those gaps. By addressing weaknesses and seizing opportunities, businesses can enhance their online presence, engage their audience more effectively, and achieve success in the digital landscape.

Win Against Competition

Knowing where your competitors are is the best way to build your strategy. The assessment offers data that allows you to compare your online presence to that of your competition. This can help you identify areas where you’re falling behind and take steps to catch up. 

Through our comprehensive analysis of the business’s digital marketing strategies and their competitors’ activities, we identify opportunities to outperform and outshine competitors.

Here’s how we achieve this:

Competitor Analysis: EngAging Media Group conducts a thorough examination of the business’s industry competitors. We assess their online presence, marketing strategies, strengths, and weaknesses. This analysis allows us to gain valuable insights into the competitive landscape and understand what sets the business apart from its rivals.

Identifying Competitive Advantages: Based on the competitor analysis and our evaluation of the business’s strengths, we identify its unique selling propositions and competitive advantages. Understanding these advantages helps us position the business effectively to stand out from the competition.

Optimizing Marketing Strategies: Armed with insights from the assessment, we tailor marketing strategies that leverage the business’s strengths and target its competitors’ weaknesses. This ensures that the business’s marketing efforts are more effective and resonate with its target audience.

Enhancing Online Presence: We focus on enhancing the business’s online presence and visibility. This involves optimizing its website, social media profiles, and content to be more compelling, engaging, and relevant to potential customers.

Improving Search Rankings: Through SEO optimization and keyword targeting, we strive to improve the business’s search engine rankings. By appearing higher in search results than competitors, the business gains a competitive advantage in attracting organic traffic.

Differentiating Brand Identity: EngAging Media Group helps the business refine and strengthen its brand identity to communicate a clear and distinctive message to its target audience. This differentiation sets the business apart from competitors and helps build brand loyalty.

Data-Driven Decision Making: Our data-driven approach enables us to continually monitor the business’s performance and adjust strategies to maintain a competitive edge. We track key metrics and analyze results to make informed decisions that drive success.

Our team ensures that the business is well-positioned to surpass rivals, attract more customers, and achieve sustained growth in the digital landscape. Our strategic and tailored solutions empower businesses to thrive, lead in their industries, and leave a lasting impact on their target market.

Actionable Insights

Our Power your future market success strategy with real-time data. Our marketing assessment provides actionable insights that you can use to improve your online presence. The EMG marketing assessment is complementary; let us do the heavy lifting!

Through our comprehensive analysis, we gather data-driven insights and translate them into actionable steps for the business to take, leading to tangible and meaningful results.

Here’s how we achieve this:

Data-Driven Approach: EngAging Media Group utilizes a data-driven approach throughout the assessment process. We gather and analyze relevant data and performance metrics to ensure that our insights are based on factual information rather than assumptions.

Clear Recommendations: Our team presents the assessment findings and insights in a clear and concise manner. We provide the business with actionable recommendations that are easy to understand and implement.

Tailored Solutions: Each business is unique, and we tailor our insights to align with the specific goals and needs of the business. Our recommendations are customized to address the challenges and opportunities unique to the business’s digital marketing efforts.

Prioritization of Opportunities: We identify and prioritize the most impactful opportunities for the business. By focusing on the most significant areas of improvement, we ensure that the business achieves maximum results from its efforts.

Realistic and Achievable: Our insights are grounded in reality and take into account the business’s resources and capabilities. We provide recommendations that the business can realistically implement within its capacity.

Supportive Data: EngAging Media Group supports our insights with data and analytics, providing evidence for our recommendations. This reinforces the credibility and reliability of our suggested strategies.

Ongoing Support: Our commitment to actionable insights goes beyond the assessment. We offer ongoing support and guidance to assist the business in implementing the recommended strategies successfully.

Measurable Outcomes: We set clear objectives and measurable outcomes for the business to gauge the success of the recommended strategies. This enables the business to track progress and assess the impact of the changes made.

Our team empowers businesses with the knowledge and guidance they need to make informed decisions and optimize their digital marketing strategies. Our goal is to provide practical solutions that lead to significant improvements in online presence, engagement, and overall business success in the dynamic digital landscape.

Time for a Marketing Assessment?
Signs to Look For…

Our marketing assessment looks at key performance indicators, including the following:

• Decreased Sales
• Poor ROI
• Low Website Traffic
• Poor Brand Awareness
• Inconsistent Messaging
• Inefficient Marketing Spend
• Increased Competition
• Changing Market Conditions
• Outdated Marketing Materials

If you’re experiencing any of the above-mentioned signs, it’s a good idea to consider a marketing assessment. Our team (completely free of charge) can help you identify areas where you can improve your marketing strategy and get better results.